The foundation is fixed. The treatment pages are next.
- The site no longer has the serious errors we found on October 23: Google recognizes it as a dental practice, Lighthouse Point has a single phone number, and every page clearly states what it is about.
- We fixed more than 15 details that made Google show the site incorrectly: broken descriptions, incomplete titles, frequently asked questions, office locations, internal pages that should not appear in Google, and old addresses that led to pages that no longer exist.
- What is missing most are treatment pages (veneers, crowns, dentures, whitening, among others). Your web team has already started several, but they are empty. To write them we need information from the practice.
- It is still too early to measure results. The first fair comparison can be made in early December.
Nine problems, in plain words.
These are the nine problems found in the initial review. Each card shows where it stands today, checked on the live site on November 9.
Google thought the practice was a gym
The site's internal information described the business as a sports club, with another company's email and the wrong opening hours.
Two different phone numbers for Lighthouse Point
A patient could dial the wrong number.
22 pages without a main heading, including the homepage
The main heading is the most direct way to tell Google what each page is about.
A large blog with short, repetitive articles
The articles had almost no links to the treatment pages.
The dentists did not appear as the experts
Nothing connected the practice's dentists to the content as the experts behind it.
Treatments without their own page
There were articles about veneers, crowns, whitening, dentures and bonding, but no service page for any of them.
Internal pages visible in Google, and old addresses in the site map
Thank-you, booking and survey pages could appear in Google, and the site map listed addresses that no longer exist.
Details in titles and descriptions
One title was broken, several did not include the city name, and others were too long.
A heavy homepage
The homepage carried about 4 MB of images.
Four resolved, three partly resolved, two open. The two open problems, the blog and the treatment pages, are about new content, and the treatment pages depend on information only the practice can provide (Section 06).
Two teams, one site.
Your web team fixed the most serious problems. Since November 3 we have taken care of the details that decide how Google shows each page.
What your web team fixed
- Google now recognizes the site as a dental practice, with the correct hours and without another company's email.
- A single phone number for Lighthouse Point.
- Every page has a main heading.
- The dentist pages present each dentist as a person, not as an article.
- The site map no longer lists old addresses, and the thank-you and booking pages no longer appear in Google.
- The broken title on the services page was fixed.
- The Google review photos are much lighter. Homepage images went from about 4 MB to about 2 MB.
- A domain failure that kept many visitors from opening the site in early November was resolved.
What we did
Each change was checked on the live site after it was made.
- Broken descriptions in Google: 6 pages showed text such as "At , we take…". They now have a clear description.
- Titles that name both offices on Invisalign and All-on-X, and an "Emergency Dentist" title for the emergency page.
- Frequently asked questions marked for Google on 9 treatment pages, with the same questions and answers they already show.
- The exact location of both offices for Google Maps and local searches.
- 9 survey and campaign pages no longer appear in Google. They still work for ads, emails and QR codes.
- Image descriptions on 16 photos (dentists, logo and offices), useful for Google and for people with visual impairments.
- We removed an internal label that presented ordinary pages as "articles by an editorial team".
- 5 addresses from the previous site that returned an error now lead to the right page.
- Bing receives an automatic notice every time a page changes, and we connected the site to Google's measurement tools.
Mostly content, not repairs.
| Pending item | What it means |
|---|---|
| Treatment pages | See Section 05. This is the most important item. |
| The blog | Merge repeated articles and link them to the treatment pages. In addition, 56 articles show the text "[practice_name]" instead of the practice's name. The fix is already prepared. |
| Titles with the city name | On the pages that do not mention it. |
| Lighter dentist photos | So the homepage loads faster. |
| The accessibility page | It no longer exists (it returns an error). Worth confirming whether it was removed on purpose. |
Most of the pages already exist. They are empty.
Why they matter
When someone searches for "veneers in Fort Lauderdale" or "teeth whitening near me", Google shows pages dedicated to that treatment. If the practice does not have that page, the spot goes to another practice or, at best, a short blog article appears that neither explains the service nor invites the patient to book.
A good treatment page:
- Appears when the patient searches for that treatment in their city.
- Answers what the patient wants to know before calling: what it involves, how many visits it takes, who performs it, at which office and how to pay.
- Turns the visit into an appointment, with the phone number and the booking button at hand.
- Gives the blog articles a destination: every article about veneers leads to the veneers page.
In the last month, searches for teeth cleaning showed the site about 470 times and searches for professional whitening about 170 times, without a dedicated page.
What is on the site today
We reviewed every service page, including the unpublished ones.
Recommendation for each draft
| Treatment | What exists | Recommendation |
|---|---|---|
| Veneers | Empty draft | Reuse it. Our text is already prepared; the details need to be confirmed with the practice. |
| Crowns | Empty draft | Reuse it. Our text is already prepared; the details need to be confirmed with the practice. |
| Dentures | 3 empty drafts (one general, one per office) | Use only the general one, which names both offices. Three nearly identical pages would compete with each other. The other two would not be needed. |
| Teeth cleaning | Empty draft | Reuse it. There are real searches, and the site already appears close to the first page. |
| Bridges, sedation and mouth guards | Empty drafts | Reuse them if the practice wants to promote those services. Otherwise they are not needed. |
| LANAP (gum treatment) | Old, empty draft | Probably not needed as a separate page: it can be mentioned on the periodontics page. |
| Whitening and bonding | No draft | Create new pages. There are articles and demand, but no page. |
| Deleted pages | Backups of published treatments | No need to recover them. None of them covers the missing treatments. |
In short: there is no need to start from scratch. Most of the pages already exist as drafts and only need to be filled with real information from the practice.
The answers only the practice has.
Which treatments, and the facts for each
- Which treatments do you want to promote? Veneers, crowns, dentures, cleaning, whitening, bonding, bridges, sedation, mouth guards.
- For each one: at which office is it done (Fort Lauderdale, Lighthouse Point or both)?
- Which dentist performs it?
- Which technique or material do you use? For example: porcelain or resin veneers, same-day crowns, type of whitening.
- How many visits does it take, and how long?
- Should we publish a price or a range? Which financing and insurance options do you accept?
- Do you have before-and-after photos with the patient's written authorization?
- Which dentist reviews and approves the text before it is published?
Confirm what the site already says
- At which office is All-on-X done?
- Are the published prices still current?
- Is the consultation free, and does it include a 3D scan?
- What types of sedation do you offer?
- Are the figures shown on the site accurate, such as "more than 10,000 implants"?
So we can tell what works
- Read access to Google Analytics and to both Google Business profiles.
- Recording where each new patient comes from (Google, referral, ads…).
So we do not overlap
- A contact person on your web team, since they are still editing the site.
- Who approves content on the practice's side.
Why it is still too early.
| Visits from Google | Times the site appeared in results | |
|---|---|---|
| Starting point (October) | about 490 a month | about 55,000 |
| Last month | about 600 (+22 %) | about 63,000 (+15 %) |
- This cannot yet be attributed to the changes. Most of them were published between November 5 and 9, and Google takes weeks to reflect them. The first fair comparison can be made in early December, with a full month after the changes.
- What matters most for the practice are searches for implants and All-on-X. Today they bring very few visits, and the treatment pages are the way to change that.
Fixed the foundation,
now build the pages.
The fastest way forward is the answers in Section 06. With them, most treatment pages can be completed from the drafts that already exist, and the December comparison will show the first measured results.